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Editor's choiceArticles of the day

How Chumbak Made Me Buy a Backpack I Have Carried for 10 Years
Digital Marketing

How Chumbak Made Me Buy a Backpack I Have Carried for 10 Years

Prachi Chauhan By Prachi Chauhan
Apr 29, 2026
The Whole Truth: How Honesty Became Its Marketing Strategy
Digital Marketing

The Whole Truth: How Honesty Became Its Marketing Strategy

Prachi Chauhan By Prachi Chauhan
Apr 27, 2026
The Radio on the Veranda
Others

The Radio on the Veranda

Prachi Chauhan By Prachi Chauhan
Apr 23, 2026
Digital Marketing

The Whole Truth: How Honesty Became Its Marketing Strategy

Details
Prachi Chauhan By Prachi Chauhan
Prachi Chauhan
April 27, 2026
Hits: 72

How I Found This Brand (and Why It Stuck)

I didn't discover The Whole Truth through an Instagram ad or a friend's recommendation. I found it because my body forced me to start reading food labels properly.

In 2019, after years of long working hours and compounding stress, I got hit with a wave of anxiety. Yes, yes! I hate to admit it, but it happened. On May 4th, it turned into a severe panic attack. The kind where your brother has to rush you to Medanta at night, and you spend the whole night there, convinced something is terribly wrong. The doctor ran tests, said my potassium was low, advised more potassium-rich foods like potatoes, prescribed Vitamin D3, and told me I was fine.

I wasn't convinced. I kept going back for specialist visits, more tests, until the cardiologist, probably just to get me to stop showing up, put me on a Holter monitor for 24 hours. I wore it to the office under my clothes, waiting for proof that something was wrong. The proof never came. I was fine.

But that panic attack rewired how I thought about my body. I went all-in on health multivitamins, serious workouts, and clean eating. And when I say all-in, I mean it. I'm not a half-measures person. It's either zero or a hundred with me.

Read more: The Whole Truth: How Honesty Became Its Marketing Strategy

Others

The Radio on the Veranda

Details
Prachi Chauhan By Prachi Chauhan
Prachi Chauhan
April 23, 2026
Hits: 76

Some childhood memories don't fade. They just wait for you to sit still long enough to hear them again.

I have been looking for a radio. Not something fancy. Just a simple, old-school radio with a dial and an antenna. The kind that crackles a little between stations. The kind that makes you feel like time is moving slower.

Here's the thing. I work on my laptop most of the day. Notifications, deadlines, tabs everywhere. And somewhere in the middle of all that, I started wanting something different. Something that doesn't need Wi-Fi. Something that just... plays. Without asking me to choose a playlist or subscribe to a plan.

So I started searching online, and the more I looked at those vintage-style radios, the more my childhood memories started flooding back. One memory in particular. A very specific one.

Read more: The Radio on the Veranda

Others

Consumerism: A Culture We Didn’t See Coming (But Should Have)

Details
Prachi Chauhan By Prachi Chauhan
Prachi Chauhan
April 1, 2025
Hits: 1114
When I was in Class 9, my Hindi teacher asked me to read chapter 3, Upbhoktavad Ki Sanskriti, from the Kshitij book out loud. I was known for being the fastest reader in class; never stumbling or pausing, just reading quickly. But that day was different. The classroom was filled with the soft sound of flipping pages and the faint scent of chalk in the air. Plus, I was used to that brief moment when all eyes lifted from their books and the room settled into listening.

Read more: Consumerism: A Culture We Didn’t See Coming (But Should Have)

Creativity/Art

Joyeeta – Discovering JOY-eeta Through Her Artistic Journey

Details
Prachi Chauhan By Prachi Chauhan
Prachi Chauhan
February 14, 2024
Hits: 1490

If you are a 90s kid, you have known the good old days, spending hours outdoors and watching Doordarshan’s iconic shows like Chitrahaar, Bioscope, and The Jungle Book. And now, when something reminds us of that time, nostalgia hits hard. Joyeeta is one such artist. Each of her illustrations is a visual treat that brings back the simplicity and innocence we often miss.

Read more: Joyeeta – Discovering JOY-eeta Through Her Artistic Journey

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